George Kimutai Ruto, the son of Kenya’s President William Ruto, has built a strong entrepreneurial portfolio across various sectors. Known for his passion for transport, sports, and fashion, George has leveraged his family’s financial backing to venture into businesses that align with both his personal interests and professional goals. Here’s a look at the four main businesses publicly associated with George Ruto:
1. George Ruto’s Matatu Business
George Ruto has made a name for himself in Nairobi’s vibrant matatu culture. He owns several Public Service Vehicles (PSVs) operating under the brand Raptor Family. His journey in the transport industry began with the matatu Money Fest, which initially ran on the Ngong route before moving to Ongata Rongai and finally settling in Embakasi. George then expanded his fleet by purchasing Matrix, one of the hottest matatus in Nairobi. His latest project, Mood, has set a new standard in Nairobi’s matatu industry with a DJ booth, solar panels, and seating for 25 passengers, marking his commitment to transforming the transport experience.
2. George Ruto’s Sports Company – 82 Sports
George Ruto is not only passionate about football, but he’s also actively involved in the sports industry through 82 Sports, a company that blends content creation, sports management, and merchandise. 82 Sports travels across the continent, covering events such as the African Cup of Nations in Morocco, while also producing content related to local football teams. In addition to content creation, the company offers sportswear solutions, including uniforms, practice gear, and team apparel, catering to the needs of football teams across the region.
3. George Ruto’s Sports Academy – Jamhuri Soccer Academy
In 2021, George Ruto launched the Jamhuri Soccer Academy, a training ground for young football talent. The academy offers programs for players from Under 7 to Under 20, with the senior team competing in Kenya’s National Division Two League. The academy focuses on nurturing football skills as well as promoting personal development among players. With over 1,300 Instagram followers and nearly 1,000 Facebook followers, Jamhuri Soccer Academy is steadily building a reputation in the Kenyan sports community.
4. George Ruto’s Clothing Brand – Tisap Threads
George Ruto is also making strides in the fashion industry with his clothing brand, Tisap Threads. Known for its bold and beautiful designs, Tisap Threads sells a range of items, including crop tops, boxers, hoodies, and t-shirts, at affordable prices. The brand’s motto, “Inspired by the heart of Kenya. Bold, beautiful, and protected,” reflects its local roots and commitment to quality. Tisap Threads is also the official kit sponsor of Jamhuri Soccer Academy, connecting George’s fashion venture to his sports interests.
Bonus: Is George Ruto a Pilot?
Aside from his business ventures, George Ruto is also a licensed pilot. He has showcased his skills through videos of himself piloting a helicopter, including one particularly captivating clip where he flew over the construction site of Talanta Stadium, giving viewers a thrilling aerial perspective.
George Ruto’s diverse business interests showcase his entrepreneurial spirit and his drive to impact multiple industries, from transport and sports to fashion. With his family’s support and a keen eye for opportunity, the first son is making significant strides in building a legacy of his own.
